Experience Design

Healthcare is not retail, it’s not hospitality, it’s not multi-family housing, and its not the corporate workplace. In each of these areas, solutions are focused on a specific portion of the consumer segment: healthcare does not get that luxury. It must provide accessibility, affordability, and convenience along with respect, dignity, and a sense of belonging to every single person. My approach to experience design incorporates deep ethnographic research, consumer segmentation, journey mapping, quantitative data analytics, and direct consumer engagement to co-create solutions that work for the most healthcare literate and technologically-advanced consumers as well as those with limited understanding of healthcare (and even less use of the technologies that many of us take for granted everyday).