Healthcare, An Hour Closer
CHALLENGE
Patient consumers in the community were experiencing a challenge accessing much-needed healthcare services. While a freestanding emergency department and imaging center were located in their community, advanced healthcare and inpatient services were, during rush hour, more than an hour away. Community residents were frustrated about the lack of choice and unnecessary burden they had to endure when seeking out healthcare services. After much consideration, a regional health system decided it was time to expand the existing freestanding emergency department campus into a full-service community hospital and they needed a plan.
25+ stakeholder interviews
Customized demand forecasting
Market share shift analysis
Programmatic viability studies
Parking forecasting
CON submission support
Patient consumer segmentation
Physician workforce demand modeling
Horizon scanning
Key room and space need determination
Facilitated campus design co-creation sessions using six parallel work groups
Physician feedback sessions
APPROACH
Once the green light was given to expand the campus a detailed campus plan extending out 20 years into the future was developed. CON submission support was provided through analysis of detailed volume projections. Potential futures were informed by a careful exploration of evolving care models, market dynamics, anticipated competitor moves, micro-consumer segmentation, provider workforce evolution, anticipated changes to state certificate of need statutes, digital innovations, and operational considerations.
RESULTS
A bold plan was develop to convert the free-standing emergency department and imaging center into a full service community hospital expandable to up to approximately 300-beds. A free-standing medical office building and cancer center was planned for the campus. Multiple campus sites were identified for expansion zones to support future growth. The campus will bring advanced cardiovascular, cancer, orthpaedic and inpatient care to once medically-undeserved suburban and rural communities in the region. The campus has been planned to support expansion and the additional of clinical programming including advanced interventional services, mother-baby care, neurosciences care and advanced surgical services.
Phase 1 of the campus is currently in design with occupancy targeted for late 2024
66
bed community hospital
80K
sf medical office building
1
hour reduction in travel time for healthcare